Review A Local E-Commerce Site

Hi everyone!

In this round of reviewing a local e-commerce site, I have chosen to do a review on blooming.com.my , which is a online florist website in Malaysia. Blooming Florist has now become a household name, as its quality service and heart-capturing flowers have captured the hearts of many both locally and abroad.

In this review, I will not be writing much about the history of this e-commerce site as that would be more of a write up. Rather, I will be sharing with all of you about the strengths and weaknesses of this website from an objective point of view, as this is my 1st time venturing into this website also. Let me walk you through my whole experience through this website...

Firstly, as I entered the the mainpage of this website, I was actually quite impressed and captivated by the simple yet charming website. The main page as shown below contain beautifully arranged links and components of the website. The first thing that actually caught my attention was the beautiful Chinese New Year Greeting on the top of the main webpage. Immediately, a smile is formed on my lips, as I already begin to feel that the owner of this website wants to connect with its customers and viewers like me .

the main web page

Next I decided to try out the purchasing of something from this website. So I had to start with registering myself, which was actually trouble free. Below is the sign up page...

After signing up, I was free to view do my puchasing. As Chinese New Year was approaching, I decided to purchase a Chinese New Year gift box. With the clear view of every single gft box available and its content as well as its price ( as in the picture below ), I decided on the 2nd item "CNY 2009-18: Empress".

main gift box page...

Lastly, I just had to enter all the necessary details at my express checkout page and it is done! A confirmation letter will then be sent to you. Below are the 2 pictures of the check out page - the upper and lower part of the page...

the top part of the page...

the lower part of the page...

Besides the easy process of signing up and purchasing gifts, the banner which on the top right hand corner of the main page that highlights to customers about the latest updates about this business, is easy to view, as it flows pass at a normal speed. The font and color chosen are also pleasing to the eyes.

However, there are also sevaral obvious weaknesses opf this website.

Firstly, in the main page of this website, on the left corner, there is a feature of under "Interactive" on "Click here for Live Support". However this is a feature that is basically useless as it is not available at all. When I clicked on the feature to try to find out more about their products, all I got was this...

I really do feel that instead of having just that pop-up or ntoice that this feature is not available now, the creators of this website should actually make it available. If not, it is best to just remove this feature, as it is a hugh disaapointment towards customers like me who desperately know next-to-nothing about flowers. It also a huge let down and embarassment to this website and company.

Secondly in the main page, towards the end there is this part on promotions...I feel that it is too clutterred up and is giving me a headache with so many things packed together. Perhaps the design or position should be changed and be spread out more, to give a better view.

the promotion sections is to messy and not easy to be viewed clearly...

As blooming.com.my also caters for customers outside Malaysia, I strongly suggest that this website should be available in more languages, as it is only available in English now. As the website can be translated into more languges, there are able to reach out to more customers from more nations.

All in all, after all has been said and done, I would give this website a 85% rating on my satisfaction towards this website especially on its user-friendly features. I hope that the owner(s) or creator(s) of this website will take note of my comments and improve on their weaknesses.

Have fun enjoying this website!

Link: http://www.blooming.com.my/blooming/