Disscuss how E-commerce can reduce time sysle, improve employees' empowerment and facilitate customer support.

E-commerce is the electronic system that allows seller and buyer to sell and purchase products or services by using internet. Nowadays, many people, for example, student who needs to use computer with internet enabled to surf information for doing their homework and assignments, they will spend a lot of time to stay in front of computer. Therefore, they have learned a pool of surfing knowledge from websites. For employees as well as employers, they communicate with each others or contact with clients and suppliers for efficient business transactions.

Cycle time
E-commerce cycle

By using internet, E-commerce helps a company to reduce the time it takes to perform a repetitive task. A company can purchase an ERP (Enterprise Resource Planning) system from an IT-based company, and they will set up a system for your company which the system enables customers to order goods from you, and make orders from suppliers when the stocks are running out at specific level. Beside that, E-commerce also reduces the irritation of customers for searching the product they want by visiting shop by shop or even mall by mall. It actually smoothed the transaction of business by saving a lot of travelling time and lower cost to be incurred. For example of Nike, a famous sport brand which enables customers to design their own pair of shoes on their website, the company will estimate the price and period to have the shoes made, the shoes will be delivered to them by post accordingly after payments are made. Therefore, the time of processing the products or services until they are sold is cutting down by using E-commerce system.


Improve employees’ Empowerment

Employees are the most important stakeholders of a company. They are also a potent resource for most of the organizations, their contributions to a company have a large impact to the performance of a company. E-commerce encourages employees to have different roles in completing a task, and not just work as stick to a particular job. Company gains competitive advantages by having multi-task oriented employees. Evidently, with more knowledge and authority given, many task-related decision can be made without refering to higher level of management, therefore, the timeframe to complete a task is shortered. By giving suitable authority to employees to handle or serve a particular customer may give good impression to the cutomer and the company may retain customer through the familiarity of services. The exploitation of employees' potential is carried out adequately and they will feel more confident when answering the question raised by customers on their own field if having the authority. From this, empowerment of employees is exercised and improved through the advantages that are given, to the growth and continuous evolvement of a company.


Facilitate customer support

With the establishment of E-commerce, it facilitates customer support by providing a website for customers to shop, ask questions about products or services and give feedback after purchasing. This feedback from customers are important, it could help a company to improve the quality of products and services in order to satisfy customers. For example, a credit card company, if we make call to ask for some details about our credit card, the customer service answered our question politely, then we might feel happy to continue using it and may recommend to our friends to apply for it. On the other hand, if we don't satisfy with the services, we might be frustrated and stop using the credit card services provided by the company. Enhancing in customer support is one of the most important objective of a company, E-commerce assists to achieve goals of a company with the technological advancement provision and benefits a company with thousands of business chances.